Evaluating website user experience with 3 tools

Mobile-friendly test

You will be able to assess the traffic source for web and mobile from Google Analytics. Very often, mobile accounts for over 50% of the traffic and being mobile friendly means content is easily browsed through mobile devices. The mobile-friendly test is a very straight-forward tool that runs test in less than a minute, and verifying that your site is easy to navigate on mobile device as shown below.

Lighthouse

To evaluate the quality of your website, it's best to understand its accessibility, SEO performance. To launch Lighthouse, the simplest way is to open "developer tools" from settings. From there, you will only have to click "Lighthouse" to run a quick audit on your website's performance, accessibility, best practices, and SEO. The report is a very elaborative one that includes opportunities on how your page can load faster or how legibility is improved. While we are at the initial stage of enriching our blog, apparently we need to work harder on the performance aspect.

Google Search Console

To non-marketers or non-SEO experts, it's sometimes confusing to identify between Google Analytics and Google Search Console. In short, Google Search Console is a tool that gives you an idea on how your site ranks in terms of the search result. The best thing is it also "crawls" your site to detect for any errors or spams. To enable Google to crawl your page, it is best to submit the sitemap so it better understands your site structure.

Based on the three tools above, you will gain a better idea on what aspects of your site requires improvements. It's not like the problem is fixed when you deployed the actions above, but at least you know where to start with in enhancing the site performance and user experience. As we are the beginners ourselves, we will walk-through our learning journey on blog-building with newbies in simple and lament terms.